Humberto Tan
Presenter
“Carien is an organized, creative mind who knows what she wants and yet remains open to suggestions from others. Whether it was at the Olympic Games in Rio or in Heerenveen in the Thialf stadium, I always enjoyed working with her when she was still working at Campina. Now a new adventure! That will work!
Have fun and good luck Carien!!!”
Dafne Schippers
World Champion 200m sprint
“I have worked with Campina and Carien for 8 years in a very pleasant way. It felt good from the start. It suited me very well, my diet and the image of the brand. We have set up many great initiatives together; development of quark flavors, TV commercial with Epke and even had my own Dafne-Vak at the FBK games!
Carien was very involved, was always very involved and could understand and make the connection between the life of a top athlete and the fire approach and interests of Campina. A partnership that I look back on with great pride!”
Berndt Kodden
Managing Director FrieslandCampina NL (June 2023)
“During my period as director of FrieslandCampina Netherlands, I worked intensively with Carien. Among other things, she developed and rolled out the repositioning 'Strong with Campina' very successfully in 2015, which still functions as the strategic platform for Campina today.
Carien has seamlessly brought these two worlds together with her passion for nutrition and sports. In addition, as a connector, she is able to create maximum brand impact with top athletes, such as Epke Zonderland and Dafne Schippers as figureheads of Campina, such as during the Olympic Games in Rio de Janeiro.
She has also taken the partnership with Team Jumbo-Visma to great heights in recent years, where personal attention for the person behind the athlete is always central to her. In addition to being a very experienced marketer, Carien is also an extremely professional interviewer who knows how to bring out the best in others. Reflecting on our collaboration, Passion, Involvement, Connector and Result-oriented are Carien's core qualities.
Carien, good luck with this new chapter in your wonderful career which will once again prove to be successful!”
Sven Kramer
Multiple Olympic and world champion speed skating
“Carien is clear in her goals, she focuses on the result with the right energy. She is very driven to achieve an impactful implementation together. In doing so, she keeps in touch with each other's interests and possibilities.
This is what I experienced during our collaboration with the Campina First Day of Spring, the Open Farm Days as well as with Team Jumbo-Visma around the Olympic Winter Games of PyeongChang and Beijing.
I wish you the best of luck Carien!”
Sander Kruis
CCO Team Jumbo-Visma
“The partnership with the traditional Dutch brand Campina and the TJV skating team is a perfect match. It is a bundling of forces of each other's reach, target groups and especially of the combination of healthy food and exercise. Together with Carien we have set up this partnership and brought it to life with extensive PR, social, product and consumer campaigns around the World Cups in Thialf, the Winter Games in PyeongChang & Beijing as well as with our cycling team around the Tour de France.
I have always had a very professional, energetic and results-oriented collaboration with Carien, with an eye for each other's wishes, possibilities and ultimately visible impact; a win-win!”
Esther Vergeer
Head of Mission Paralympic Games
“With Carien, a wonderful and sustainable partnership was set up with NOC*NSF, TeamNL and Campina. Healthy living – in terms of nutrition, exercise and mental resilience – was central. We worked together on various events and campaigns to inspire and motivate the Netherlands, and thus show the power of sport. Also towards the Games in Tokyo with the expansion of the support for Paralympic TeamNL.
I experienced Carien as an expert professional, a good conversation partner, with knowledge of people. The collaboration was very pleasant and I wish her all the best in the future. Beautiful assignments, with beautiful people, and beautiful results. “Good luck!”
Jetze Plat
Multiple Paralympic and world handcycling champion
“Carien is very professional, energetic and pleasant to be around. She embraced my mission by asking for more attention for the Paralympic sport with Campina.”
