Positioning with impact

A meaningful brand ensures sustainable growth

Over 25 years of experience with leading brands:

Connecting market leaders

The success of a strong brand is knowing where your strength lies, daring to choose and being consistent. Market leaders also know how to seek connection. Connection with others to increase each other's knowledge and skills, to expand each other's markets and customers or to create impact.

Partnerships for value creation

Are you also looking for the right partners for value creation of your brand or organization? Do you want to take your plans to the next level and really make a difference?

With over 23 years of experience with leading brands and a listing in the Marketing100, I know better than anyone how to build a strong brand. Being distinctive in relation to your market and impact on your target group. This requires courage, simplicity and consistency.

'A strong brand stays true to its DNA, dares to make choices and takes control of its own story.'

Growing from the mission and brand promise

Together with the management and the team, I ensure a quality boost and the acceleration that your organization needs to make further impact and grow, based on the mission and brand promise.

'Strengthen each other by seeking connections!´
'Entering into partnerships opens doors to new markets and opportunities.'
'Partnerships increase the relevance of your brand.'

Ready to work with me?

I would like to contact you for a (telephone) appointment.

Blog

Positionering gaat niet om je plek claimen

November 2025

'Een merkpositie kun je niet opeisen, die krijg je van anderen'

Carien de Bas: zonder connectie geen conversie

Mei 2025

'Merken groeien niet door hard te roepen, maar door écht te raken'

The success of a brand lies in knowing your strengths and sticking to consistency

September 2024

'Stay true to your brand values, focus on your target group and make an indelible impression'

Interested?

I would like to contact you for a (telephone) appointment.*

*There are no costs associated with this conversation.