Positionering gaat niet om je plek claimen

November 2025

'Een merkpositie kun je niet opeisen, die krijg je van anderen'

Carien de Bas: zonder connectie geen conversie

Mei 2025

'Merken groeien niet door hard te roepen, maar door écht te raken'

The success of a brand lies in knowing your strengths and sticking to consistency

September 2024

'Stay true to your brand values, focus on your target group and make an indelible impression'

The Impact of Partnerships during the Olympic Games

August 2024

'How brands manifest themselves during the Olympic Games'

Carien de Bas launches partnership and positioning agency

June 2024

'Carien de Bas launches partnership and positioning agency'

Column Marketing Report

April 2024

'Carien de Bas on marketing that touches you!'