Wat een jaar! Nu het einde van 2024 nadert, is dit een mooi moment om terug te kijken op mijn eerste anderhalf jaar als ondernemer. Het was een reis die ik begon met een helder beeld bij mijn eigen positionering en marktbenadering. Een reis waarin ik bevestigd kreeg hoe belangrijk het is om dicht bij jezelf te blijven. En vooral een reis die nog maar net begonnen is!
De afgelopen jaren zat ik als genomineerde gezellig aan een van de dinertafels, maar dít keer had ik de eer om deze avond te presenteren en de meest invloedrijke professionals uit ons vak te mogen onthullen… een bijzonder moment! ✨
Trots en blij om ook voor Chocomel aan de slag te gaan. Samen bouwen aan impact en een sterk partnership met Team Essent voor dit iconische merk.
De Content Marketing Awards 2024 vond dit jaar plaats in de betoverende Stadsschouwburg Haarlem✨. Wat een eer om deze bijzondere avond te mogen presenteren en als moderator op te treden.
In the Partnership Program, we work with the management and marketing team, based on brand positioning, to further strengthen and grow the Duvel brand. #positionering #merkstrategie #partnerships
As project manager I advise the Dutch nature organization on the new brand promise; from brand strategy to execution including a partnership vision and strategy.
#positioning #brand strategy #partnerships
Worldwide, Toyota is committed to mobility and freedom of movement for everyone. I advise Toyota Netherlands on the purpose, the brand promise and bringing it to life in an impactful way towards the Olympic and Paralympic Games 2024 in relation to the sports partnerships. #brandstrategy&partnerships #MVO #purposeintoaction #sportmarketing #partnerships
Scrummi is a sustainable alternative to the traditional towel. A startup with a lot of potential and big dreams. As a BCorp already successful in the UK and the hairdressing industry in NL. For the management and the team I have developed a training to arrive at the positioning and brand strategy of Scrummi. From the business model and the mission to the brand personality and the marketing plan in the Netherlands.
#positioning #brand strategy #Sustainability
Oerol, the largest theatre festival on location in Europe. The relaxation starts as soon as you step off the boat. Music, theatre and magic in the middle of nature. For Oerol I was asked to think about the market approach and sponsorship proposition of Oerol. #brand strategy #partnerships
A look back at Carien de Bas's work over the past few years at FrieslandCampina. With the brand promise 'Strong with Campina' as a compass for product development, partnerships, internal pride and for all those breakfast lovers in the Netherlands. With a gold medal for the highest achievable podium: Campina for TeamNL at the Olympic and Paralympic Games in 2016, 2018, 2021 and 2022.
#positioning #brand strategy #partnerships #sports marketing #Sustainability
Sven Kramer opens the traditional Campina Open Farm Days this year. This (free) event now attracts over 130,000 visitors nationwide.
With Campina as partner of Team Jumbo-Visma and supplier of TeamNL present at the Olympic Games in Beijing.
“It was nice how Campina hooked on the last time that national hero Epke would act at the Olympic Games. A real statue for this great athlete. Without images of Epke eating cottage cheese, thank God,” said Zwarts, Adformatie Aug. 2021
The development of Campina curd started in 2016, in the run-up to the Olympic Games, with Epke Zonderland and the chef of NOC*NSF Erik te Velthuis. This development continued in collaboration with Dafne Schippers in the run-up to the Games in Tokyo, 2021.
Together with Natuurmonumenten on the way to the new standard in the dairy category: On the way to Planet Proof. Better for the cow, for the climate and for nature.
Campina expands its partnership with NOC*NSF with Paralympic TeamNL, in the run-up to the Olympic and Paralympic Games in Tokyo. In collaboration with Chef de Missions Esther Vergeer, Pieter van den Hoogenband and top athlete and Campina ambassador Jetze Plat.
The opening of the Campina Kwarkbar with CEO of NOC*NSF Marc van den Tweel and John Bierling, CFO of NOC*NSF at the Olympic Festival in Scheveningen.
During the World Handball Championship in Japan, the women's handball team will receive a special Campina quark delivery. Exactly the protein they need every day to allow their muscles to recover properly. Strong with Campina.
Skating coach Jac Orie about Campina as a partner of Team Jumbo-Visma and the importance of healthy nutrition for this skating team. Strong with Campina 2020
Natuurmonumenten and dairy brand Campina are going to work together to make dairy farming more environmentally friendly. You can strengthen and accelerate this change by buying dairy products from participating farmers. These products have the 'On the way to Planet Proof' quality mark.
Campina is the official supplier of TeamNL at the Olympic Games in Peyonchang, South Korea 2018. Extensive connect & content campaign and competitions with consumers, colleagues and dairy farmers.
Looking back with Epke Zonderland and Dafne Schippers on the 2016 Olympic Games by Carien de Bas
Campina wins a bronze Effie with the repositioning 'Strong with Campina'. The Effie Awards are the most prestigious professional awards for the marketing sector worldwide and are awarded to the most effective marketing and communication cases.
Campina wins a SAN Award with the repositioning 'Strong with Campina'. The Stichting Adverteerdersjury Nederland (SAN) awards this prize annually to organizations that excel in their advertising expressions with a new sound and thus make an impact.
Campina becomes official supplier of TeamNL at the request of the top athletes. Campina quark was developed in collaboration with top athletes and NOC*NSF and contains the proteins to allow muscles to recover well. Maurits Hendriks, Epke Zonderland and Erik te Velthuis taste the end result!
Campina wins the silver medal for the Best Olympic Campaign after the 2016 Olympic Games in Rio de Janeiro
Source: Sponsor Report
The start of an eventual eight-year partnership between Campina and Dafne Schippers. Dafne wins silver in the 200 meters at the 2016 Olympic Games in Rio de Janeiro.
Campina launches the new dairy campaign 'Strong with Campina' with Epke Zonderland at RTL Late Night. Over 800,000 people see and hear that Epke is not only a top athlete but also the grandson of a dairy farmer.
Campina launches the Campina First Day of Spring for the first time. The day on which the start of spring is celebrated. The season in which everything starts to grow and bloom again and the cows dance on the fresh grass. After 10 years, this day has become a tradition.
FrieslandCampina Chocomel chooses sustainable UTZ cocoa.
