I help organizations and brands grow, with the help of impactful partnerships. In doing so, I guide teams from a vision of the future to a concrete realization; From a strong market positioning and strategy to a lively execution. People describe me as someone with a growth mindset, clear, critical-constructive and energetic. In doing so, colleagues feel safe and valued. I get energy from getting people and brands moving with results. I like to work with ambitious CEOs, CMOs, marketing and partnership managers, encouraging both the brand and the individuals to grow from their own strengths and potential, with the continued focus on the goals.
My belief in the power of connection is central; seeking each other out, sharing knowledge and thus creating new energy and impact.With over 13 years of experience at FrieslandCampina, I have worked with various sustainability and sports partners to strengthen the Netherlands.
This includes partnerships with Epke Zonderland, Dafne Schippers, Sven Kramer, Jetze Plat, NOC*NSF, TeamNL, Team Jumbo-Visma and Natuurmonumenten. Together, we have brought Campina to life through major sporting events such as the Olympic and Paralympic Games such as the World Athletics Championships, World Gymnastics Championships and the ISU Speed Skating World Cups, as well as extensive PR activations such as the traditional Dutch Campina Open Farm Days with 130,000 visitors and the annual 'Campina First Spring Day' with the dancing cows.
Wanting to make a difference
With a total of more than 23 years of experience at various leading A-brands in retail, on the supplier side and in the FMCG industry, I understand the core of market leadership like no other. The repositioning of Campina with the brand promise 'Strong with Campina' not only improved the image of dairy in the Netherlands, but also led to a new innovative strength, more pride among colleagues and dairy farmers and an increase in market share; Campina's number 1 position in the breakfast category. Campina also achieved the highest possible podium; four times the Olympic and Paralympic Games in Rio de Janeiro ('16), PeyongChang ('18), Tokyo ('21) and Beijing ('22).
I would like to contact you for a (telephone) appointment.*
*There are no costs associated with this conversation.
Mobile: 06-300 56 237
E-mail: carien@cariendebas.nl
